Case Studies
Case Studies
Metamask Card Experience
MetaMask Card introduced a new way for users to spend crypto directly. My work focused on creator-led storytelling and ecosystem conversations that helped explain the product in a more relatable way.
Audience Reach
50k+
Community Participation
100+
Metamask Card Experience
MetaMask Card introduced a new way for users to spend crypto directly. My work focused on creator-led storytelling and ecosystem conversations that helped explain the product in a more relatable way.
Audience Reach
50k+
Community Participation
100+
VS1 Finance
VS1 is an XRPL-based RWA tokenization platform aiming to bring institutional-grade assets on-chain. My work focused on building a stronger distribution engine and expanding visibility across the Web3 ecosystem.
Community Growth
200k+
Ecosystem Partnerships
30+
VS1 Finance
VS1 is an XRPL-based RWA tokenization platform aiming to bring institutional-grade assets on-chain. My work focused on building a stronger distribution engine and expanding visibility across the Web3 ecosystem.
Community Growth
200k+
Ecosystem Partnerships
30+
Roxom: Web3 Marketing Hackathon
Roxom is a Bitcoin-focused financial platform building infrastructure around BTC markets. I led the marketing strategy during a Web3 hackathon at Devconnect, where our campaign approach focused on narrative clarity, ecosystem positioning, and creator-led distribution.
Hackathon Result
1st Place
Timeframe
24 Hours
Roxom: Web3 Marketing Hackathon
Roxom is a Bitcoin-focused financial platform building infrastructure around BTC markets. I led the marketing strategy during a Web3 hackathon at Devconnect, where our campaign approach focused on narrative clarity, ecosystem positioning, and creator-led distribution.
Hackathon Result
1st Place
Timeframe
24 Hours
Industry Conversations
Across multiple Web3 projects, I hosted and participated in industry conversations that brought together founders, builders, and communities to discuss emerging ideas in DeFi, infrastructure, and ecosystem growth.
Audience Reach
280k+
Industry Conversations
40+
Industry Conversations
Across multiple Web3 projects, I hosted and participated in industry conversations that brought together founders, builders, and communities to discuss emerging ideas in DeFi, infrastructure, and ecosystem growth.
Audience Reach
280k+
Industry Conversations
40+
Six things I do better than most.
Most Web3 projects don't have a product problem. They have a visibility problem. These six skills are how I solve it.
01
Social Growth & Distribution
I design and execute distribution strategies that help Web3 products reach the right audiences. This usually involves finding the channels, communities, and conversations where the product naturally belongs.
Community Building
I build and nurture communities that actively participate in the growth of a product. This includes onboarding new users, creating meaningful discussions, and maintaining consistent engagement.
02
Partnerships & Ecosystem Growth
I identify and develop strategic partnerships that expand reach across ecosystems. Collaboration between projects often unlocks new audiences and accelerates adoption.
03
Spaces & Podcasts
I host and facilitate industry conversations that connect founders, builders, and communities. These discussions create opportunities for projects to share ideas and reach new audiences.
04
GTM Strategy & Narrative
I shape product narratives and go-to-market strategies that help new launches gain traction. The focus is on positioning, storytelling, and distribution that aligns with how Web3 communities discover products.
05
Brand & Visual Design
I design visual systems that strengthen how Web3 projects present themselves across campaigns, events, and digital platforms. This includes brand assets, marketing visuals, and creative direction that improve clarity, recognition, and overall brand perception.
06
Six things I do better than most.
Most Web3 projects don't have a product problem. They have a visibility problem. These six skills are how I solve it.
01
Social Growth & Distribution
I design and execute distribution strategies that help Web3 products reach the right audiences.
Partnerships & Ecosystem Growth
I identify and develop strategic partnerships that expand reach across ecosystems.
03
Community Building
I build and nurture communities that actively participate in the growth of a product.
02
Spaces & Podcasts
I host and facilitate industry conversations that connect founders, builders, and communities.
04
GTM Strategy & Narrative
I shape product narratives and go-to-market strategies that help new launches gain traction.
05
Brand & Visual Design
I design how Web3 projects look and feel across content, campaigns, and events so people can instantly understand, recognize, and trust what they’re building.
06
Six things I do better than most.
Most Web3 projects don't have a product problem. They have a visibility problem. These six skills are how I solve it.
01
Social Growth & Distribution
I design and execute distribution strategies that help Web3 products reach the right audiences. This usually involves finding the channels, communities, and conversations where the product naturally belongs.
Community Building
I build and nurture communities that actively participate in the growth of a product. This includes onboarding new users, creating meaningful discussions, and maintaining consistent engagement.
02
Partnerships & Ecosystem Growth
I identify and develop strategic partnerships that expand reach across ecosystems. Collaboration between projects often unlocks new audiences and accelerates adoption.
03
Spaces & Podcasts
I host and facilitate industry conversations that connect founders, builders, and communities. These discussions create opportunities for projects to share ideas and reach new audiences.
04
GTM Strategy & Narrative
I shape product narratives and go-to-market strategies that help new launches gain traction. The focus is on positioning, storytelling, and distribution that aligns with how Web3 communities discover products.
05
Brand & Visual Design
I design visual systems that strengthen how Web3 projects present themselves across campaigns, events, and digital platforms. This includes brand assets, marketing visuals, and creative direction that improve clarity, recognition, and overall brand perception.
06
Let's build something together
Book a Call
Schedule a call with Ima-Abasi P.
Let's build something together
Book a Call
Schedule a call with Ima-Abasi P.